LEGO has announced that one of Netflix’s hit series’ is getting the brick treatment, and no it’s not one of the family-friendly shows you’d expect from the toy maker, definitely not, it’s the critically acclaimed horror sci-fi Stranger Things.
LEGO Stranger Things: The Upside Down, the first set made in partnership between the LEGO Group and Netflix is a new build experience allowing fans of Stranger Things and LEGO bricks to explore the Byers’ house and the supernatural world of the Upside Down in LEGO brick form.
Teased by LEGO via some cryptic 1980’s style TV ads on their official social media channels, the set has now been officially revealed.
Oh my god, oh my god, oh my god! Introducing LEGO Stranger Things, available today for LEGO VIP members! https://t.co/EUTjqXYEAn @NXOnNetflix pic.twitter.com/QBC0ByrE1u
— LEGO (@LEGO_Group) May 14, 2019
The brand-new set was unveiled at the LEGO Store Leicester Square, London with a special midnight opening experience. Visitors were greeted with the supernatural sight of the Mind Flayer illuminating the front of the store and a spooky LEGO brick recreation of Will Byers’ bike abandoned outside. Once inside the store, guests took their place in the Byers’ living room for a picture with the famous alphabet wall from season one, LEGO senior designer Justin Ramsden was on hand to sign sets and chat with fans. Guests were even able to take part in a make and take activity, creating a mini Castle Byers to take home.
The set was launched simultaneously in the LEGO Store in the Flatiron District of New York City. The launch was celebrated with a late-night event, where guests took pictures in front of a LEGO brick-built alphabet wall and a replica of the Byers’ living room and helped a LEGO Master Builder in a live build of the set.
The set features eight Stranger Things characters recreated in LEGO minifigure form, including Chief Hopper, Joyce Byers, Eleven, Mike, Lucas and Dustin as they try to save Will from a minifigure version of the Demogorgon!
The stunning homage to Stranger Things includes 2,287 pieces and a whole host of accessories for each of the characters including Hopper’s coffee cup, Eleven’s waffle and Mike’s flashlight to help you solve the mystery of his missing friend.
LEGO Stranger Things: The Upside Down comes with two sets of building instructions allowing fans to play & display both sides of this unique upside-down set. The upside-down version of the model being a mirror image of its real-world counterpart with a dilapidated look, complete with dark vines and murky colours in keeping with the fan-favourite Netflix series.
Jamie Berard, Stranger Things Design Lead at the LEGO Group said “It’s amazing to see the collaboration between the LEGO Group and Netflix come to life. The Stranger Things universe offers us a wonderful opportunity to be playful with the bricks and allow fans to get lost in the mysterious world of the Upside Down. The design team has created an impressive model that is not only fun to build but also offers lots of details and ‘Easter eggs’ that should delight fans of the series.”
LEGO Stranger Things: The Upside Down is available directly from LEGO stores and shop.LEGO.com/strangerthings from as of today.
